百事可乐英文广告词

广告一词，据考证是一外来语。它首先源于拉丁文advertere，其意为注意，诱导，传播。下面是学习啦小编带来百事可乐英文广告词，欢迎阅读!

Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad's

Drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.

Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.

The word Pepsi comes from the Greek word "Hope" (πψη), which is a medical term, describing the food dissolving process within one's

stomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.

Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.

It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in

newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".

In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by

speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the

Pepsi trademark.Eight years later, the company went

bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .

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I think the Pepsi ads are characterized by: 'dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to attract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.

Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endorsements.

Impact: is the first time consumers really feel the Coca-Cola.

Pepsi: to focus on "music + sports" advertising model.

Impact: from the young people who won the majority of the market.

competition analysis

Coca - Cola - Coverage Strategy for Indifferent Markets

Pepsi:

A flanking strategy: the principle of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. (From the young people, into the Coca-Cola's vacuum zone.) Diversification - - 60's - fast food industry - quality and efficient services

B offensive strategy - the application of the principle is suitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the attack surface. (Such as: price wars, offensive McDonald's, offensive advertising.)

Coca Cola:

90 years, Coca-Cola ads also focus on the younger generation who (Zhang Mei Nicholas Tse, Cecilia Cheung) advertising strategy analysis

Coca-Cola - Uncovered Market Coverage Strategy - There is a globally consistent theme for each period

Offensive Strategies - At the beginning of the twentieth century, large advertising campaigns were defeated by many imitators

Pepsi - flank attack - subjective psychological differences - high cost of psychological change (Hotelling model)

Pepsi:

Image description: very competitive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunistic

Product evaluation: adolescent taste, no hormones, and Coca-Cola almost, the price is reasonable

Related identification: Pepsi logo, I wish you Pepsi, A League and so on

Personal feelings: cheerful, youthful, lively, fashion, fresh, dynamic, enduring, active

Free association: blue, wish, Pepsi popular shoes, sports

Coca Cola

Spokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, Bae Yongjoon, Zhang Ziyi, Pu Yuanshu

Image description: strong, advertising good, international, static, has a long history, good reputation, brand, the market all-round, competitive, high market share, large-scale

Product evaluation: fresh, some sweet, steam enough

Related identification: Coca-Cola (26.1%), on football advertising, Cecilia Cheung advertising, etc.

Personal feelings: happy, stylish, calm, full of vitality

Free association: red, international well-known brands, modern management model, carbonated

The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager to unlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.

Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young people the most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, began to launch a series of young people think that the most cool star for the image of the spokesperson of the ad.

In mainland China, following the invitation of Leslie Cheung and Andy Lau to do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, Jenny Jackson and Ricky Martin four singer to do its image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their own advertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsi these two dynamic slogan quickly won the recognition of young people.Pepsi with the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsi most young people like to use the characteristics of football, deliberately launched the Pepsi football star.

A lot of spam advertising really can not stand, a serious impact on people's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, good advertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of the goods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to enjoy.Pepsi's advertising is no doubt doing well in this regard, it's advertising in the Chinese market is not only the international fashion freedom of style, but also added the elements of Chinese and hi, people feel cordial and relaxed, it's advertising Is a bright spot, for young people is undoubtedly more attractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching, people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.

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