家电创意征集，“醒狮杯”再掀创意潮流

家电创意征集，“醒狮杯”再掀创意潮流

Recruit Originality for Home Appliances, "Xingshi-Cup" Promotes Creative Trend

1个灵感=1千金？

one inspiration=1000 Yuan?

一款好的产品，不仅仅是出自设计师的手中，更来自于广大消费者的需求。如果脱离了消费者的使用习惯，再好的设计也只能是天马行空。为满足广大消费者的意见与需求，“醒狮杯”国际家电及消费电子产品创新设计大赛组委会将面向广大家用电器消费者征集创意。

A good product, not just comes from hands of designers, but also comes from requirements of consumers. If products are out of consumers’ usage, the design can only be abstract no matter how good it is. To meet views and requirements of consumers, Organizing Committee of "Xingshi-Cup" International Home Appliance and Consumer Electronic Products Innovation Design Competition will collect originalities from general consumers of household appliances.

无论您是否有家电设计的经验，无论您是否了解家电的结构与运行，无论您是否熟悉家电行业状况……只要您认为您的一个创意能让家电使用更便捷，能让家电变得更时尚，能让家电使用更节能，您就有机会获得“创意千金大奖”！

Whether you have experience in home appliance design or understand the structure and operation of home appliances, and whether or not you are familiar with the situation of household electrical appliances industry ... ... as long as you believe that your originality can make home appliances more convenient, more fashionable and more energy-saving, you will have the opportunity to get " The award for originality"!

1、   参与方法：

1. How to Participate

作品内容：针对日常使用的家电产品或消费电子产品的设计问题、使用问题、营销问题、能耗问题等，结合自身情况，突出个性特色，提出有创意的想法，形成具有现实意义和可行性说明的解决方案。

Content of Works: Propose a creative thought and form a practical and feasible solution according to design, use, marketing and energy consumption problems of common home appliances or consumer electronic products, combining with their own situation and highlighting the personality and characteristics.

征集方案：可以是致力于创造日常消费者所需的家电创意，改善家电使用情况的设想，也可以是直接节省产品能耗的点子——大到如何看待和处理某类技术与日常生活应用的冲突和矛盾，对厂商提议某项技术创新或营销创新等；也可以从小处着眼，例如平常使用家用电器的小技巧等等。

Recruiting Scheme : the works may involves originalities for home appliances of common consumers, imagines about improving the use of home appliances and  ideas of saving energy consumption of products – From a broad sense, the originalities may be on how to treat and deal with conflicts and contradictions between some technologies and daily applications, proposing a technological innovation or marketing innovation, etc. for manufacturers; in detail, originalities may be usual tips on the use of household electrical appliances and so on.

参与形式：参与者可在2009年4月8日前登录大赛官方网站（www.网址未加载）注册，并把作品发送到指定邮箱support@网址未加载。

Form of Participation: Participants may log on the official website (www.网址未加载) to register before April 8,2009, and send works to the following mailbox: support@网址未加载。 

作品范围：家电设计作品、家电使用创意、家电改善创意、家电销售创意、家电节能创意

Scope of Works: Design works of home appliance, originalities on usage of home appliance, originalities on improvement of home appliance, originalities on marketing of home appliance and originalities on energy preservation of home appliance.

作品提交：以邮件形式提交创意作品，邮件标题注明“消费者创意”，并注明具体联系方式，以便获奖通知。

Submission of works: Submit creative works by mail, and note "Originality from Consumer"on the title of the mail and write down contact information so as to notify after winning awards.

作品要求：创意可以JPG（600×800）、WORD文档、视频等任何形式提交，作品必须原创。完整的作品提交要求包括创意名称、创意类型、创意描述（包括对创意展开的阐述，该创意对家电应用或销售的现实意义，对创意实施的可行性说明，创意实施后的良性影响等）、其他介绍（有助于描述或者佐证该创意节能意义或效果的任何内容）等。

Requirements for Works: Originalities can be submitted in form of JPG (600 × 800), WORD documents, video, etc. The works must be original. Complete submission requires the name, type and description of originality ( including exposition about originality, practical significance of the originality on application or sale of household electric appliances, feasibility of implementation of originality, good influence after the implementation of originality, etc. ), other introductions ( any content to help describe and prove the creative energy-saving significance or effect ) and so on.

2、   奖项设置：

2. Awards Setting:

最佳创意者10名，每人奖金1000元+神秘礼品

There are 10 winners of the Best Idea Award, who are awarded of RMB 1000 Yuan + a mysterious gift per person.

3、    评选标准：作品创意度+大赛专家评估+企业意见。

3. Evaluation criteria: Originality of works + Evaluation of the Contest Experts + Suggestion of Enterprise